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HISTORY OF DRESS IN SUB-SAHARAN AFRICA

For daily, festive, ceremonial, and ritual events, African clothing, like clothes everywhere else, conveys age, gender, profession, ethnicity, power, and religious devotion.  Africans use Islamic and indigenous clothing in addition to trendy Western clothing.  Dressing include completely or partly covering the body with clothing and accessories such as head coverings and jewelry, as well as altering the body with tattoos or piercing.  For Africans, dressing properly entails correct behavior and exquisite style, which includes suitable clothing, cosmetics, and coiffure, as well as spectacular carriage, graceful movement, meticulous toilette, and spotless clothes.  Everyday African clothing expresses personal idiosyncrasy as well as socially important categories.  When Africans wear uniforms or clothes made from the same fabric, their clothing promotes group connection while minimizing individualism. 

PRINTS OF ANIMALS



Animal patterns and skins are said to bestow strength on the wearer. 


Costly silk patterns simulating exotic furs were intertwined with expensive laces to evoke a feeling of luxury and money as early as the seventeenth century, when extravagant silk motifs emulating exotic furs intertwined with expensive laces to create a sense of luxury and riches. 

Animal-patterned clothing is considered to pass on characteristics associated with a specific animal, such as a tiger's ferocity, to the wearer. 

Animal themes are also often seen as sensual, and as a result, they are frequently used on garments intended to entice others. 



Animal designs, for example, are often seen in aggressively erotic lingerie. 


A person dressed in animal print makes a confident statement and displays a desire to stand out. 

With their colorful patterns and irregular motifs, these eye-catching prints grab the viewer's attention. 

In high fashion, they have a reputation for being classic and classy, whereas in popular fashion, they have a reputation for being cheap and trashy. 

Animal designs should be limited to accents, according to mainstream fashion magazines, to prevent delivering an overtly provocative message. 


The designs of the globe's large cats have been mainstays in the fashion industry, from tiger stripes to cheetah spots. 


The leopard's rosette design has long been a favorite. 

They evoke "feminine" cunning and instinct as graceful and formidable predators. 

When MGM released Tarzan the Apeman in 1932, it was a great hit. 

During the 1930s, the exposing leopard-patterned attire of Tarzan and Jane actors Johnny Weissmuller and Maureen O'Sullivan sparked a frenzy for leopard and cheetah patterns. 

Animal print blouses, jackets, and scarves were some of the most fashionable things of the period. 

These goods embodied the thrills and spills of the jungle, as well as a spirit of independence that was unique for images of women at the period. 

In 1968, the fashion designer Rudi Gernreich created a collection of animal-patterned gowns with matching tights and underwear, which was captured on film by photographer William Claxton and model Peggy Moffitt in the film Basic Black (1968). 


In the 1970s and 1980s, animal patterns were quite popular for dresses, leggings, and accessories. 


In the 1970s, animal pelts and designs suited the free-spirited independence and increased interest in other cultures. 



Animal themes were ideal for the 1980s decade's extravagance, vivid patterns, and vibrant colors. 

Animal designs have been a characteristic of fashion designers Dominico Dolce and Stefano Gabbana. 

The diva character of the celebrities they are renowned for dressing is enhanced by these prints. 


Animal prints have been influenced by political debates about the usage of actual leather and animal fur. 


The trading of endangered species is prohibited under international law. 


Animal rights activists and groups have supported the wearing of fabric printed with animal themes rather than genuine pelts in order to raise awareness of the plight of animals murdered for their skins. 




Dolce & Gabbana; Film and Fashion; Fur; Gernreich, Rudi.



References And Further Reading: 



Dolce, Domenico, and Stefano Gabbana. Dolce & Gabbana: Animal. Photography by Steven Meisel and Bruce Weber New York: Abbeville Press, Inc., 1998.

Felderer, Brigitte, et al. Rudi Gernreich: Fashion Will Go Out of Fashion. Edited by Gerald Zeigerman. Philadelphia: Institute of Contemporary Art, University of Pennsylvania, 2001.


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